Telemarketing Services for Government Agencies
While the average consumer typically associates telemarketing with only sales functions, the telemarketing services industry has a much broader range of telephone communications options available for its clients. Both local and federal government agencies can use outsourced telemarketing services to assist their offices in both receiving and placing calls.
Many government agencies and government-sponsored program offices use inbound telemarketing services as main method of contact with the communities they serve. These government agencies find that outsourcing their telemarketing and telephone messaging needs to a third party business is more efficient and cost effective than staffing a full-time government call center. Government sponsored social services programs, business offices, federal and local agencies and many other parts of government use inbound telemarketing services around the clock to keep their offices running efficiently. Telemarketers receive calls, take and route messages, transfer callers to appropriate extensions and generally function as a remote switchboard and telephone receptionist. If the telemarketer is answering a call for an emergency social service agency, calls can be routed to counselors on duty who can help the caller connect with the social services that he or she needs. Many communities are creating telephone service hotlines for their residents. With one phone call to a number like “311” or “611”, callers can obtain information and connect with all the services that their community offers. For example, when a New York City resident dials “311”, the caller can register complaints that are followed up by the appropriate city agency or police precinct. Instead of hiring full-time workers to answer the hundreds or thousands of calls that these types of lines receive on a daily basis, local governments hire professional telemarketing firms and call centers to handle these calls. These inbound telemarketers are fully trained operators who dispatch calls to the appropriate agency.
Government agencies are also able to plug into outbound telemarketing services. Telemarketers place outbound phone calls on behalf of government agencies for a wide variety of reasons. While official business is normally handled by government agency workers, telemarketers can return phone calls to schedule appointments, notify residents of community events, conduct quality surveys and more. Outbound telemarketing services help ease the call burden on overworked office staff, and help keep communications lines open between communities and their residents.
If you are a decision-maker involved at any level of government, take a few moments to consider how using a telemarketing service and call center like 1-800 We Answer can help your agency serve your community better. Please give us a call today, and we will work with your office to create a customized telemarketing services and call center plan.
