What a Telemarketing Service Can Do For You and Your Business
What a Telemarketing Service Can Do For You and Your Business
If your company has never outsourced your telephone tasks, it’s time to discover what a telemarketing service can do for you and your business. A telemarketing service can benefit your business in many ways. Hiring a telemarketing service can assist your business in building prospect lists and increase sales. Using telemarketing services can also increase your outreach efforts to your current customers and increase customer loyalty.
If this whets your appetite for more instances of what a telemarketing service can do for you and your business, read on! Telemarketing services can be used successfully regardless of the size or scope of your business, and are an increasingly affordable part of every business’s budget. Telemarketing services can deliver conversion rates that are much higher than the response rates provided by using direct mail alone.
If you thought that telemarketing services were just about intruding into consumers’ personal quiet time with pushy sales calls, read more about what a telemarketing company can do for you and your business, in a strictly business capacity. Business-to-business (B2B) telemarketing has been shown to be more effective than consumer telemarketing because telephone contact, especially making initial telephone contact, is an accepted and necessary element of day to day business. Typically, people do not mind answering business calls during office hours as much as consumers mind taking telemarketing calls during their meals and free time.
Local and federal United States laws govern what a telemarketing service can do for you and your business. All companies involved in providing telemarketing services must ensure that they abide by government legislation and relevant codes of conduct established by the industry. Laws pertaining to telemarketing to businesses and consumers have tightened significantly over the past few years. The best telemarketing service companies, like 1-800 We Answer, are fully compliant with these regulations. Companies that skirt the regulations are taking dangerous chances with your company’s reputation and credibility, and also risk incurring significant legal penalties. For many years, telemarketing services have created and maintained their own internal opt-out lists. Both businesses and consumers could be removed by request from future telemarketing attempts. Because of many abuses by disreputable companies involved in the industry, the Federal Trade Commission and Federal Communications Commission worked to create new standards that protected consumers and businesses as well as reputable telemarketing service companies.
Business-to-consumer (B2C) telemarketing in the United States is heavily regulated by the Federal Trade Commission (FTC), which has established the National Do Not Call Registry. Individual states also have established local laws regulating telemarketing to consumers. By placing their telephone numbers on the National Do Not Call Registry, consumers choose to opt out of receiving telemarketing calls from companies with whom they do not already have an established business relationship. Telemarketing services must consult the National Do Not Call Registry to ensure that they are not contacting registered individuals. If a registered individual is accidentally contacted, the company doing the contacting risks incurring fines in amounts up to $11,000.
B2B telemarketing is less regulated than B2C telemarketing, but there are established rules regarding the use and abuse of automated call technology, including predictive dialers, smart dialing systems and voice broadcast calls. Companies specializing in B2B telemarketing must also establish a business do not call list, whereby the individuals contacted can opt out of any future telemarketing efforts initiated by the telemarketing service.
So, if legislation has changed the playing field for telemarketing companies, consumers and businesses alike, what can a telemarketing company do for you and your business? The consumer-initiated changes to how telemarketing services operate in the United States have made a positive professional impact on certain companies, like 1-800 We Answer, who have always strived to maintain the highest quality of professional sales and promotional assistance for our clientele. Successful companies recognize the value that your organization places on establishing meaningful business relationships with your current customers, as well as winning new prospective clients over to your sales message. Because 1-800 We Answer places emphasis on relevant, organic telephone sales and customer service, our company rises above the rest of the telemarketing service pack.
Succinctly, this is what a telemarketing service can do for you and your business. Telemarketing is just one tool in your complete marketing kit. For the best sales conversions, you should integrate telemarketing with direct mailing. 1-800 We Answer can provide your business with a complete direct marketing solution, from direct mail fulfillment, mail receiving and forwarding, toll-free telephone numbers and telecommunications solutions that offer inbound and outbound telemarketing, order taking and customer service. Prefacing your telemarketing campaign with a direct mailing can make your prospects aware of your business and services, and your telemarketing efforts receive a warmer response. If you carry out an integrated telemarketing campaign that includes direct mailing, you should make telemarketing contact within five business days of sending out your direct mail piece. If you wait longer, any benefits deteriorate and your sales call will meet with a weak response.
Telemarketing is still a relevant sales tool, as long as it’s used in an ethical, professional context. To fully take advantage of what a telemarketing service can do for you and your business, seriously consider the benefits of 1-800 We Answer Telemarketing Service.
For more information about telemarketing data lists and telemarketing service options, and to learn more about what a telemarketing service can do for you and your business, contact one of our representatives. We can speak with you about how 1-800 We Answer can create and carry out an integrated telemarketing campaign.
